One of the biggest challenges in publishing an ezine is keeping your subscribers subscribed, and your readers reading. This brief article will reveal 4 simple ways to instantly decrease unsubscribe requests per issue, and boost your readership and sales super-fast.

 1. Offer a consistent theme in each issue.

I tested this both ways -- with a main theme and without a theme -- for quite a while, and themed issues always got a lower number of unsubscribe requests. Your "theme" doesn't have to be exact, but as long as your content is complimentary, it'll increase your readership.

For example, in a recent issue, I featured "Make Yourself a Marketing Guru in 7 Easy Steps," and "To Be a Master Marketer, Become a Lifetime Learner." Both articles complimented each other, although they weren't necessarily on the exact same subject.

Then finally, I featured resources that related to the two articles.

 2. Feature 100% original content in every issue.

Remember, original content doesn't have to always mean lengthy, time-consuming articles. It could mean a reader poll, a tip column, a Q&A column, or just about anything else your little heart desires.

Be creative, and you'll never run out of original content ideas.

TIP: Be sure that every new change you make to your ezine is to YOUR benefit. See my recent article, "6 Unique Ways To Make *CONSISTENT CASH* With Your Ezine" for free tips on this.

 3. Feature more content written by YOU.

This one is easily overlooked, but it's very important.

For quite awhile I was HUGELY busy, and didn't have time each week to write an article for my ezine. Instead, I asked guest authors to contribute quality articles in every issue, and I didn't run any of my own.

Boy, was that a mistake.

About 35-55 out of 3,000+ people used to unsubscribe on the day I sent out my ezine. :-|

But here's the kicker...

When I returned to writing my own articles for the ezine several months later, a surprising thing happened. Almost instantly, unsubscribes slowed to a trickle -- only about 15 out of OVER 5,000+ people now unsubscribed on the day the ezine came out!

My unsubscribe rate dropped from 1.5% to 0.3% INSTANTLY.

Hint: You might think that both of those are small numbers unless you remember the actual number of readers who unsubscribed compared to the amount of readers I had during the test. That was NO small deal!

This just goes to show that people subscribe to your ezine to get a dose of YOU. Editor's notes aren't always enough. Readers might easily get tired of your guest authors, no matter how good, and want more of what they've come for -- you.

 4. Use a descriptive "In the Next Issue" teaser to conclude every issue.

One of the biggest challenges in publishing my own ezine was coming up with an original article to feature in each issue. Now I'm able to keep a consistent schedule, and I'm never scrambling for content at the last minute (unless something unexpected goes wrong).

The "in the next issue" teaser helps keep readers looking forward to your next issue. A lot of people subscribe to an ezine, give it one issue, and decide whether or not to stay subscribed. So if you give readers just enough info on your NEXT issue to spark their interest, they're more likely to remain subscribed to check it out.

At the time this article was published, 80% of my readers had been with me for 165-171 days when they would unsubscribe. Now, I gather, it would be even more. (A lot of my readers have been with me for over three years!)

TIP: Never, EVER just list the title of your next issue's article. Instead, always follow it with an enticing, interest-inducing teaser description.

When I switched from using a simple title to using the title AND description, my unsubscribe requests instantly decreased by about 60%.

When just given an article title, subscribers might think, "Oh, I can get similar information anywhere." But when you actually describe what they'll discover in the article, their curiosity is peaked.

Here's an example of one of my recent teasers:

ARTICLE: "Does Your Ad Copy LOSE Customers for You?"

Is your advertising portraying you as a professional, honest, expert, or an amateurish, dishonest, low-life?

You'd be surprised.

Stay tuned to find out what YOUR advertising could be saying about you.

Increasing your ezine's readership isn't that difficult, but it requires creativity and a little imagination. Learn to take any common idea or marketing strategy, modify it a bit, and make it work for YOUR ezine to keep those readers reading. It works!

BTW, if you'd like to read the article above, see:
http://HarmonyMajor.com/articles/ads-lose-customers.shtml