I'm sure you now realize the value of building your own opt-in ezine. Here are a few tips for maximizing the profit generated from your ezine, should you decide to start (or continue) one:

    1. Sell ads in your ezine UNTIL you create your own products.

If you haven't created your own products yet, that's a SMALL problem. Simply sell ad space in your ezine until you do. Just be sure to offer a top-notch resource for advertisers.

It's HARD to find a responsive list to advertise in nowadays, so read the article, "5-Point Checklist for Getting Advertisers to Your Ezine" for help in this area.

Your advertisers (and pocketbook!) will thank you for it.

If your readership is still too small to sell ad space, create a service that's easy to set up (like consulting or site reviews) to offer your readers until then. And after you've created your own products, you should probably STOP selling ad space, and use that space to push the new products.

And even then, always use some of your space to promote affiliate products. Readers will get tired of seeing your same two or three products all the time. Chances are, if they haven't bought them already, they don't want 'em.

GET OVER IT and promote other people's products! That's one thing I learned -- grudgingly -- the hard way. :-P

    2. NEVER let empty ad space go to waste.

If you're selling ads in your ezine and happen to have unused space before an issue is due to go out, never let it go to waste! Instead of deleting the slot for that issue, or filling it with "advertise in XYZ ezine!" notices, advertise one of your OWN offers or affiliate products for a few extra dollars.

On a similar note, remember that your ezine is designed to be a profit generation tool -- and nothing else. For a few quick tips, read "6 Unique Ways To Make *CONSISTENT CASH* With Your Ezine".

    3. Only build your list with TARGETED prospects.

But isn't EVERY subscriber to your ezine a targeted prospect, by default?

Nope -- not at all.

Subscribers generated from free lottos and *untargeted* traffic generation services (like the ones that send traffic from generalized contests and sweepstakes) aren't going to be easily converted into paying customers.

Instead, build your list from pop-up subscribe forms when visitors are leave your sales sites, or from prominent subscribe forms on your own (RELEVANT) content-based website. Or subscribe every new customer to your ezine automatically (with consent, such as an "opt-out" checkbox on the order form).

Readers generated from any aspect of the sales process are the best prospects, as they hold the strongest interest in buying your products.